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Legal · Terms

Terms of Service

These terms govern access to and use of the KIYA Communications SMS gateway, dashboard, APIs, and related services. By creating an account or sending a message through KIYA, you agree to these terms.

Last updated · 02 September 2024

On this page

  1. Parties & the agreement
  2. Accounts & eligibility
  3. The service
  4. Acceptable use
  5. Recipient consent
  6. Sender IDs & numbers
  7. Fees & billing
  8. Delivery & service levels
  9. Customer data & privacy
  10. Suspension & throttling
  11. Intellectual property
  12. Warranties & disclaimer
  13. Limitation of liability
  14. Indemnity
  15. Term & termination
  16. Changes to the terms
  17. Governing law
  18. Contact

1. Parties & the agreement

These Terms of Service (the “Terms”) form a binding agreement between KIYA Communications, a company registered in the Republic of Seychelles with its registered office in Victoria, Mahé (“KIYA”, “we”, “us”), and the person or entity that registers an account or sends messages through our services (“Customer”, “you”). Together with our Privacy Policy and any order form or signed agreement, these documents form the “Agreement”.

2. Accounts & eligibility

  • You must be at least 18 years old and authorised to bind your organisation.
  • Account information must be accurate and kept up to date.
  • You are responsible for all activity on your account, including by your employees, contractors, and any compromise of your API keys.
  • You must enable 2FA on production accounts and rotate API keys on a reasonable schedule.

3. The service

KIYA provides a global SMS gateway that routes messages submitted via API or dashboard to mobile network operators worldwide, together with delivery reporting, analytics, sender management, and related tooling (the “Service”). We may add, modify, or discontinue features over time. Material reductions in functionality will be communicated in advance where reasonably possible.

4. Acceptable use

You agree not to use the Service to send, transmit, or facilitate any of the following:

  • SPAM, unsolicited bulk messaging, or any traffic that violates anti-SPAM, telemarketing, or e-Privacy laws (including TCPA, CAN-SPAM, GDPR/PECR, CASL, and equivalents).
  • SMS pumping, artificially inflated traffic (AIT), or fraudulent OTP requests.
  • Phishing, smishing, malware, or links to malicious or deceptive content.
  • Content that promotes violence, hate, child sexual abuse material, terrorism, or any activity unlawful in the destination country.
  • Promotion of illegal gambling, prescription pharmaceuticals, or unregulated financial products in jurisdictions where these are restricted.
  • Adult content sent without explicit, auditable opt-in and age verification, where local law requires.
  • Messaging that infringes intellectual property or violates the rights of recipients.
  • Reverse engineering, scraping, or attempting to circumvent rate limits or fraud controls.

You must respect STOP, UNSUBSCRIBE, and equivalent opt-out keywords in every supported language and stop all marketing traffic to a recipient who opts out, within the timeframe required by law (and in any case within 24 hours).

5. Recipient consent

You represent and warrant that you have a lawful basis for sending each message: prior express consent for marketing where required, a legitimate transactional basis for OTP and service messages, and complete records of how that consent was obtained. You will provide such records to KIYA and to operators on reasonable request, including in the event of complaints.

6. Sender IDs & numbers

Some destination countries restrict alphanumeric sender IDs and require pre-registration, dedicated short codes, long codes, or 10DLC numbers. You agree to provide truthful registration information, to comply with operator-specific rules, and to use sender IDs that accurately identify your brand. KIYA may reject or replace sender IDs that do not comply with destination-country requirements.

7. Fees & billing

  • Fees are set out in your order form or current pricing, and are typically charged per message segment, per destination, plus any number, registration, or platform fees.
  • You will be invoiced or charged in advance or in arrears as agreed; balances are due within 14 days of the invoice date unless otherwise stated.
  • All fees are exclusive of taxes, levies, and similar charges, which you are responsible for paying.
  • Late payment may result in interest accruing at the lower of 1.5% per month or the maximum permitted by law, and in suspension of the Service.
  • Carriers may change termination rates with limited notice; we reserve the right to pass through such changes.

8. Delivery & service levels

SMS is delivered over third-party mobile networks. KIYA does not guarantee that every individual message will be delivered, undamaged, or within a particular timeframe. We do commit to commercially reasonable efforts to maintain platform availability and to publish a Service Level Agreement (SLA) for uptime to enterprise customers under separate cover. Delivery receipts reflect what carriers report and may not always reflect handset-level delivery.

9. Customer data & privacy

Personal data submitted through the Service is processed in accordance with our Privacy Policy. Where we act as your processor for personal data of your end users, the standard data processing terms incorporated by reference (available on request from [email protected]) apply. You remain responsible for the lawfulness of the data you submit and the messages you send.

10. Suspension & throttling

We may rate-limit, throttle, suspend, or terminate traffic, an account, or specific routes, with or without notice, where we reasonably believe it is necessary to:

  • Protect the security or integrity of the Service or third parties.
  • Prevent fraud, AIT, or violations of the Acceptable Use section above.
  • Comply with operator instructions, regulatory requirements, or court orders.
  • Manage non-payment after reasonable notice.

Where the issue is curable, we will work with you in good faith to restore service.

11. Intellectual property

KIYA retains all rights, title, and interest in the Service, including the platform, APIs, documentation, and trademarks. You retain all rights to your content. You grant KIYA the limited right to process your content solely to provide and improve the Service, to detect abuse, and to comply with law.

12. Warranties & disclaimer

Each party warrants that it has the authority to enter into the Agreement and will comply with applicable laws. Except as expressly set out in the Agreement, the Service is provided “as is” and “as available”. KIYA disclaims all other warranties, whether express, implied, or statutory, including merchantability, fitness for a particular purpose, and non-infringement.

13. Limitation of liability

To the maximum extent permitted by law, neither party will be liable for indirect, incidental, special, consequential, or punitive damages, or for lost profits, lost revenue, lost data, or business interruption. Each party’s total aggregate liability arising out of or related to the Agreement will not exceed the amounts paid by you to KIYA in the twelve (12) months preceding the event giving rise to the claim. Nothing in this section limits liability for fraud, gross negligence, wilful misconduct, or any liability that cannot be excluded under applicable law.

14. Indemnity

You will defend, indemnify, and hold harmless KIYA from any third-party claims, fines, or losses arising out of: (a) the content of messages you send through the Service; (b) your breach of the Acceptable Use section; (c) your violation of recipient consent or telecommunications laws; or (d) your infringement of any third-party rights.

15. Term & termination

The Agreement starts when you create an account or sign an order form and continues until terminated. Either party may terminate for material breach not cured within 30 days of notice. KIYA may terminate immediately if required to comply with law or operator demands, or in cases of repeated or egregious abuse. On termination, you will pay all outstanding fees and stop using the Service. Sections that by their nature should survive (including IP, liability, indemnity, and governing law) survive termination.

16. Changes to the terms

We may update these Terms from time to time. When we make material changes, we will update the “Last updated” date and provide reasonable notice through the dashboard or by email. Continued use of the Service after the effective date constitutes acceptance of the updated Terms.

17. Governing law

The Agreement is governed by the laws of the Republic of Seychelles, without regard to conflict-of-law rules. Disputes will be submitted to the exclusive jurisdiction of the courts of Victoria, Mahé, except that either party may seek injunctive relief in any court with competent jurisdiction. Where local law gives consumers or other parties non-waivable rights, this clause does not affect those rights.

18. Contact

  • Registered office: KIYA Communications, Victoria, Mahé, Republic of Seychelles
  • Email: [email protected]
  • Phone: +90 532 487 21 06
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